Having worked for Mondelez International for around 14 years, Narmeen brings a wealth of experience and industry expertise to her new role as Managing Director. Narmeen started with Cadbury in Pakistan, was pivotal in developing the chocolates category and subsequently growing it by 25% during her time in Pakistan. This ultimately led Cadbury Dairy Milk to its current market leader status and on the way, becoming one of the most loved brands within the country. Most recently, she was serving as the Marketing Manager, Meals Equity and Innovation lead for Middle East & Africa (AMEA region) based in Dubai, UAE. During this period, Narmeen successfully grew and developed various category businesses.
In addition to her extensive knowledge and experience, Narmeen will directly drive and lead the sales and business relationship management teams, developing strategies to support uptake of the company's award-winning brands such as Cadbury Dairy Milk and Tang.